Interactive Public Relations
By: Yannai KranzlerFor years and years, small companies and business suffered from invisibility due to something of a paradox in traditional public relations: In order to get noticed, you had to already be noticed. Mainstream media was the central means through which to be promoted, and combing low quantities of media services with already existing high profile companies made it extremely difficult and costly to get seen.
Enter Interactive PR. Interactive PR utilizes the vastness and accessibility of the Internet to increase company visibility. Through Interactive PR, companies present their products directly to the public, and can communicate with the public. By tapping into unlimited channels of communication, companies get seen and are given a chance to succeed. Business is no longer contingent upon mainstream media, because through Interactive PR, businesses can now forge their own connections with the public, news providers and subject authorities all across the World Wide Web.
Interactive PR accomplishes the following:
• High search engine rankings through SEO (Search Engine Optimization). PR now means ensuring that your business ranks high on Google and other search engines. High rankings are akin to being located smack in the center of the business district
• Hosting press releases on a website often consulted by news providers for newsworthy stories
• Utilizing technologies such as podcasts and video content to accent your business’s service. Potential customers/clients can view your content on sites like YouTube
• Expanding your business’s network and news distribution potential through social bookmarking and RSS (Really Simple Syndication)
• Engaging bloggers and forum communities in discussions on your business’s topic. This gives you the opportunity to establish yourself as a genuine authority on your subject
• Continuous notification of news/information providers of newsworthy products/services, including:
o Online News services and magazines
o Bloggers, who are trusted authorities on their respective subjects
o Online Press Rooms
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